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Booking Jim Schwartz

Jim Schwartz


Motivation Coaching Teamwork, Cohesion

Jim Schwartz Agency Booking Profile

From player development to coaching schemes, and ultimately to performance on the field, Schwartz’s day-to-day process, executed with consistency and determination, has impacted every aspect of this football team. As a result, few teams in the NFL have improved as much as the Lions have over the past three seasons. In Schwartz’s third year, he led the Lions to 10 regular-season wins for the first time since 1995 and clinched a playoff spot for the first since 1999. He became the eighth coach in the franchise’s 78-year history to lead the Detroit to the playoffs. Since 1962, only the 1991 squad won more (12) regular-season games than last year’s Lions. Supporting Schwartz’s methodical approach is the fact the Lions have improved their record in each of Schwartz’s three seasons, including four-win improvements in each of the past two seasons. In fact, Schwartz last season became the first Lions head coach since Buddy Parker (1951-53) to improve the team’s record in each of his first three seasons as head coach. Schwartz provides a unique blend of coaching and player personnel experience to the Lions head coaching position. Having spent the past 19 seasons in the NFL—16 years as a coach and three in player personnel— Schwartz worked his way up from an entry-level football operations position with the Cleveland Browns in 1993 to being named the Lions Head Coach on January 16, 2009. He began his NFL coaching career as a defensive assistant and quality control coach, progressed to position coach and then succeeded as a defensive coordinator for nearly a decade despite the constant nature of change in today’s NFL. Schwartz, now in his fourth season as the Lions head coach, is transforming the team by seeking talent based on what he commonly refers to as “multi-dimensional” players. He firmly believes the team’s ability to adapt in all three phases and to tailor personnel to particular game strategies produces success.

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