Josh Kotoff
Senior Marketing Director
Digital Growth Educator
Josh Kotoff is a leading voice in digital strategy, specializing in SEO and YouTube growth for media, entertainment, and franchise brands. With over a decade of hands-on experience, Josh has guided high-profile clients—including NerdWallet, Fanatics, Vsauce2, NBC, Caddicarus, and UCLA—through the complex worlds of search visibility and video optimization. With over 10 million collective views a month, he has his finger on the pulse of the latest YouTube and Google Algorithm updates.
He began his journey in digital marketing by cold-calling local businesses to build their websites, quickly evolving into a sought-after strategist for companies looking to scale their digital presence. Today, Josh brings a data-driven, education-first approach to his job and speaking work, helping businesses not just grow—but understand how and why they’re growing.
Known for demystifying the “numbers people don’t understand,” Josh is a frequent guest on podcasts and panels, sharing practical insights on SEO, YouTube algorithms, and content strategy. His passion lies in teaching creators and companies how to make smart platform choices and drive sustainable growth, combining his passion for teaching and film production.
Whether he's building custom YouTube strategies or overhauling a brand's SEO foundation, Josh Kotoff combines technical expertise with clear, actionable guidance to empower teams and creators alike.
Current Speaking Topics:
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Cracking the YouTube Algorithm: Growth Without Gimmicks