Adam Baldassarre
Vice President, Entertainment & Speakers
Adam graduated from the Falk College of Sport Management at Syracuse University. The school’s connectivity to the sports industry helped open the door for Adam’s first job as a sports marketing agent with PMG Sports, headquartered in Cary, North Carolina. At the time, PMG represented primarily Olympic athletes, including legends like Mark Spitz, Bruce Jenner, and Nastia Liukin. Many of PMG’s clients were active on the speaker circuit, giving Adam his first experience booking speakers. Adam’s primary role, however, was securing endorsement deals with various brands leading up to the 2012 London Olympics. Adam’s success with PMG got him noticed by a growing sports agency in Los Angeles, with more Olympians and NFL athletes. Here, Adam’s responsibilities increased to client recruiting. Since joining SME in 2015, Adam has booked talent such as Kobe Bryant, Shaquille O’Neal, Serena Williams, George W. Bush, Richard Branson, Carrie Underwood, Blake Shelton, Gwen Stefani, Lenny Kravitz, and Imagine Dragons. During his career, Adam has done business with prestigious companies like BP, HP, Dell, Workday, Anheuser-Busch, Aston Martin, HUGO BOSS, Deloitte, PwC, and NetJets. Adam is able to combine his passions for music, comedy, and sports with his extensive business expertise to benefit a diverse array of clients.