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Booking Marc Gobé

Marc Gobé

FEE RANGE: Call for pricing Books EMOTIONAL BRANDING Topics

Branding Marketing Strategy

Marc Gobé Agency Booking Profile

“People love brands but brands don’t love people back – this results in so many missed opportunities to connect.” Marc co-founded Desgrippes Gobe in 1985 . During Marc’s tenure, the firm grew to becoming one of the top 10 global branding firms. He is now the CEO of Emotional Branding LLC, a Think Tank that helps brands create meaningful and enduring connections with people. Marc created the concept of “Emotional Branding” over 15 years ago as both a best-practice standard in building brands, as well as a summation of his branding philosophy. As marketing became more left-brain data and logic driven, Marc had the courage and vision to pursue a more right-brain orientation on branding. Marc evangelized the need for brands to communicate on an emotional level with their audiences. He began sharing his perspective and emotion-driven form of branding beginning in 2001 with the publishing of his first book, appropriately titled: Emotional Branding. This first book has since been translated into 17 languages and has been integrated into the MBA programs of leading business schools worldwide.

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