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Booking Jim Cathcart

Jim Cathcart

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Jim Cathcart Agency Booking Profile

Every action has a value, or a cost. Instead of focusing on “return on investment,” Jim Cathcart instead focuses on Return on Attitudes, Return on Relationships and Return on Behaviors as new and often untried strategies to build customer-selling relationships in an innovative approach to “doing what works.” Cathcart motivates your people to see customers as assets to build profitable business friendships. Using strategies like those outlined in his best seller The Acorn Principle, Cathcart shows how cutting edge business strategy combined with the collective intellect of the organization can tap individual strengths and maximize motivation, allowing your organization to discover its own “genetic code.” As the author of the original Relationship Selling, Cathcart has decades of practical experience in seeing what works and what doesn’t. Most recently Cathcart authored Eight Competencies of Relationship Selling.

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