Booking Gentry Humphrey
INTERNATIONAL GENERAL MANAGER, JORDAN BRAND
FEE RANGE: Call for pricing
Topics: Branding, Business, Innovation, Inspiration
Gentry Humphrey Agency Booking Profile
How do you take a brand from big to huge? How do you make a brand part of the everyday lexicon? Gentry Humphrey, the man who helped make Air Jordans a standard wardrobe accessory, tells audiences how to move consumers by innovating, imagining and inspiring. If you doubt the influence the Jordan Brand has had on popular culture, think about this: Before the first AIR JORDAN, basketball shoes were “low tech”, simple and all white. Inspired by the greatest to ever play the game, the BRAND JORDAN franchise continues to lead the footwear and athletic apparel industry in design and innovation. Gentry Humphrey has been influencing the brand’s creative direction for the past 17 years.
Today, the Jordan Brand is a billion dollar enterprise with Gentry spearheading and setting the vision for the business since 1997. Gentry set the creative direction for the brand, the designers, product developers, advertising agencies, and athlete selections. He drove the athlete and consumer insights that are at the core of the brand’s success. And Gentry was a key architect in launching the Jordan Brand as a separate business unit from Nike, Inc. in 1997. Today, as International General Manager, Gentry is responsible for leading expansion of Jordan Brand’s cultural influence internationally. On the podium, Gentry shares his story of success and his secrets for building a brand and reaching consumers. In a high powered multimedia presentation, Gentry shows you how to leapfrog the competition and slam-dunk your way to success. Please contact SME today to book Keynote Speaker Gentry Humphrey!
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SME Booking Agency
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