Elvira is a Southern California Native and a graduate from Cal State Fullerton with a BA in Communications, Broadcast Journalism. She joined the SME team after a long run in the LA Radio/Broadcasting Market where she wore many hats. Most recently she worked as Sr. Project Manager for Digital Sales at one of the largest Radio Broadcast companies in the world. With over nine years of experience in ad sales/concerts/event production within the radio and music entertainment realm; and working events ranging from marketing/promotional appearances to radio music festivals, she’s found the perfect fit with SME Entertainment Group. Her passion for music and the art of captivating audiences fuels her ambition and her contribution in keeping SME ahead of its competitors. As Senior Event & Project Coordinator at SME, Elvira is responsible for coordinating and advancing client events, integral logistics, project management, building strong relationships and making the overall experience a success for the client. When she’s out of the office, Elvira enjoys time with her family and friends. She welcomes any reason to celebrate with a fancy dinner. On her downtime she flexes her creative mind by designing jewelry and decorating her home.
Why I love what I do
Working with a client on their special event from its conception to completion- and knowing that I was a small but intricate piece to their large puzzle is one of the most fulfilling experiences.