Danielle is a graduate from UCLA, where she completed her Bachelor’s degree in Economics. Prior to joining the SME team, she gained valuable experience in the music and talent industry while working at Sony/ATV in music publishing. As SME’s Marketing & Event Coordinator, she was responsible for implementing strategies to increase brand awareness through social media, e-marketing campaigns, sponsorships, tradeshow appearances, and project management of integral infrastructure initiatives. When SME became a part of the Live Nation family, Danielle was at the forefront of redeveloping the SME Entertainment brand name – everything from the logo to the website. Having served many years as an Event Manager & a Certified Meeting Professional, she currently holds the role as Director of Special Events. She assists with servicing clients, advancing high-profile shows and conventions & resolving logistical challenges with the talent to ensure the flawless execution of events. She is passionate about her role and enjoys traveling & collaborating with today’s most prominent acts including Lady Gaga, Katy Perry, Pitbull, Usher, Kelly Clarkson, Christina Aguilera, Maroon 5, Blake Shelton, and more!
Why I love what I do
No work day is ever the same for me – with each new event I work on, I have the pleasure of meeting different clients, speakers, artists, production teams & hospitality partners. Whatever city I end up in, I love sharing that special moment with a client when they finally see something come to life as they’ve envisioned it. Whether it’s a black tie charity gala, corporate convention or private party, it never ceases to amaze me how gratifying it is at the end of a talent performance, to look out at the audience, see their looks of inspiration & awe and know you helped make it all possible.