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Serena Williams

Professional Tennis Player

In October 2018, the Pennsylvania Conference for Women hired Serena Williams as a keynote speaker alongside Amal Clooney and Maysoon Zayid. The annual conference boasts over 10,000 attendees. Serena was also the lead keynote speaker at the 2018 Thrive Summit, sponsored by Virgin Mobile’s Virgin Pulse. The conference features many HR experts and focuses on employee wellbeing. Here she shared her strategy in balancing her recent motherhood, training routine, and business ventures. A strong advocate for women’s issues, Serena also spoke at the 2017 BlogHer Conference for female content creators. Other businesswomen to attend the conference include Gwyneth Paltrow, Soledad O’Brien, and Chelsea Clinton.

Serena is the World No. 1 title holder in singles through 2017 and has returned to the 2018 top 30 since the birth of her baby last year. She has 35 Grand Slam titles which puts her 7th on the all time list. She has held all four Grand Slam singles titles at the same time and is the most recent player, male or female, to do so and only the fifth woman in history to do so. Serena Williams has three Olympic gold medals in women’s doubles and one Olympic gold medal in women’s singles. She has also won more career prize money than any other female athlete in history.

Serena is also very passionate about her charity work. She is a regular at schools and hospitals around the U.S. and conducts tennis clinics for at-risk youth. She works with The Owl Foundation, helping to address learning problems for individuals who express academic failure. Other organizations that she contributes to include the S.E. Tennis and Learning Center in Washington, D.C., the Ovarian Cancer Research Fund, and the Special Olympics. A vocal advocate for equality, Serena is instrumental in Allstate’s Purple Purse Foundation, a charity dedicated to ending domestic violence for both men and women. She has also contributed to the Arthur Ashe Foundation, meant to assist in AIDS research and treatment.

Serena has many accolades including Female Athlete of the Year, Best Sportswoman in the World, BBC’s Sports Personalities of the Year, and was nominated for the Sports Illustrated’s Sportsman of the Year Award. Serena is also known for her style and fashion endeavors. She has endorsements with labels such as Nike and Beats. Using her funky fashion sense, she has created a clothing line through online retailer, HSN. She has also been featured in publications such as Vogue and In Style Magazine. 

To learn more on how to hire Serena Williams or to get availability and booking Serena Williams for a corporate event, fundraising event, private party, corporate performance, tradeshow entertainer, or as a speaker at a function, then please give us a call (310) 207-2233. 

Fees vary based on the celebrity or speaker, travel needs, performance type, and event location. Most bookings include an appearance fee, travel costs, and production requirements. SME Entertainment Group provides detailed estimates before any commitments.
Availability depends on Serena Williams’s travel schedule, tour dates, and filming or corporate commitments. We confirm availability quickly so you can lock in your event plans.
Serena Williams can deliver keynotes, performances, meet-and-greets, Q&A sessions, or custom programming. We outline all options and help tailor the experience to your audience.
Most of our talent requires specific AV setups, hospitality needs, and travel accommodations. We translate every rider into clear, manageable steps so there are no surprises.
Hosts often look for increased attendance, deeper engagement, or added credibility. We share relevant case studies, past events, and positioning guidance to ensure the talent supports your goals.
The process includes inquiry, availability check, offer submission, contract execution, and event coordination. Timelines vary, but many bookings finalize within one to three weeks.
Yes, many speakers and performers can tailor content to your theme, audience, or organization. We help shape and refine requests to ensure a seamless fit.
We provide background, reviews, and insights from past events. Our recommendations focus on reliability, audience response, and how well the talent collaborates with hosts.
Some talent can record promo videos, join media interviews, or approve social assets. Availability for promotional work is usually negotiated during contracting.
Contracts include clauses for refunds, rescheduling, substitutions, and unexpected circumstances. We guide you through all policies to protect your event.

SME Entertainment Group (a Live Nation Company) is your leading source for booking Serena Williams

SME Entertainment Group ("SME") is an event producer working with corporations and leading associations around the world to provide musical acts, comedians, and all types of keynote speakers for talent booking services for corporate events and private events.