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Mat Franco

Close-up magician and winner of America's Got Talent

The first magician to win America's Got Talent

Attending University of Rhode Island, he studied marketing and business to support the magic in addition to gigs at libraries, offices, restaurants, and colleges across the country. He spent four years in the college circuit before deciding to audition for America’s Got Talent in order “to get video content in order to land more gigs.” However, he made history as “the first magician to emerge in the winner’s circle of America’s Got Talent” in 2014. A year later, he produced and starred in the popular NBC special, Mat Franco’s Got Magic. Meanwhile, Las Vegas came calling. MAT FRANCO — MAGIC REINVENTED NIGHTLY was born at The LINQ Hotel + Experience inside of the Mat Franco Theater in 2015. Performing to 600 people for 90 minutes per gig, the show morphs and transforms in real-time as a living and breathing experience. You’ll experience world-famous signature tricks, yet he leaves enough room for improvisation and surprises, making each night singular and special. Logging thousands of shows, he stretches the boundaries of what magic can be and leaves guests in a state of wonder.

It’s no surprise Las Vegas Review-Journal honored MAT FRANCO – MAGIC REINVENTED NIGHTLY with “Gold Winner for Best Magic Show,” “Gold Winner for Best Production Show,” and “Best Showroom / Live Venue.” Not to mention, it stands out as a 4x-time winner of “Best Headliner” from SNHCA (Southern Nevada Hotel & Concierge Association). KNPR’s Desert Companion Magazine christened it “Best Strip Show.” Clark County declared July 10, 2017 to be “Mat Franco Day” on the Las Vegas Strip and across the County, while he received the coveted “Key To The Strip.” Outside of Las Vegas, millions have watched in awe as Mat reinvented magic on TODAY, Steve Harvey, Live with Kelly and Ryan, on the final season of ELLEN, and at the NFL Draft in addition to returning to America’s Got Talent. Scan YouTube, and you’ll find him wowing the likes of Kelly Clarkson, Heidi Klum, Rob Gronkowski, Nicole Scherzinger, Howie Mandel, and more in clips viewed millions of times.

Simultaneously, he gives back at any chance possible. He remains passionate about animals and has supported Nevada’s The Animal Foundation by hosting crucial supply drives and raising funds on an annual basis. He notably donated $20,000 in winnings from Who Wants To Be A Millionaire to the NSPCA. Indicative of his commitment to philanthropy, he immediately took to Facebook at the start of the Global Pandemic to continue performing for fans as“one of the first entertainers to livestream shows.” He also honored first responders and essential workers with a dedicated show upon the reopening of Las Vegas. Ultimately, Mat never stops exploring, and it’s why his magic will last forever.

Fees vary based on the celebrity or speaker, travel needs, performance type, and event location. Most bookings include an appearance fee, travel costs, and production requirements. SME Entertainment Group provides detailed estimates before any commitments.

Availability depends on Mat Franco’s travel schedule, tour dates, and filming or corporate commitments. We confirm availability quickly so you can lock in your event plans.

Mat Franco can deliver keynotes, performances, meet-and-greets, Q&A sessions, or custom programming. We outline all options and help tailor the experience to your audience.

Most of our talent requires specific AV setups, hospitality needs, and travel accommodations. We translate every rider into clear, manageable steps so there are no surprises.

Hosts often look for increased attendance, deeper engagement, or added credibility. We share relevant case studies, past events, and positioning guidance to ensure the talent supports your goals.

The process includes inquiry, availability check, offer submission, contract execution, and event coordination. Timelines vary, but many bookings finalize within one to three weeks.

Yes, many speakers and performers can tailor content to your theme, audience, or organization. We help shape and refine requests to ensure a seamless fit.

We provide background, reviews, and insights from past events. Our recommendations focus on reliability, audience response, and how well the talent collaborates with hosts.

Some talent can record promo videos, join media interviews, or approve social assets. Availability for promotional work is usually negotiated during contracting.

Contracts include clauses for refunds, rescheduling, substitutions, and unexpected circumstances. We guide you through all policies to protect your event.

SME Entertainment Group (a Live Nation Company) is your leading source for booking Mat Franco

SME Entertainment Group ("SME") is an event producer working with corporations and leading associations around the world to provide musical acts, comedians, and all types of keynote speakers for talent booking services for corporate events and private events.