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Ja Rule

a Rule, born Jeffrey Bruce Atkins, is a renowned rapper, songwriter, and actor hailing from Queens, New York. With his distinctive gravelly voice and charismatic stage presence, Ja Rule rose to prominence in the late 1990s and early 2000s as one of the leading figures in the hip-hop and rap scenes.

Growing up in Hollis, Queens, Ja Rule was exposed to the vibrant and diverse music culture of New York City from a young age. Influenced by artists such as LL Cool J, Tupac Shakur, and Jay-Z, he began honing his rap skills in local talent shows and street battles.

In 1999, Ja Rule released his breakthrough album "Venni Vetti Vecci," which spawned hits like "Holla Holla" and "It's Murda." The album's gritty lyricism and raw energy garnered critical acclaim, establishing Ja Rule as a formidable force in the rap world. His subsequent albums, including "Rule 3:36" and "Pain Is Love," further solidified his status as a chart-topping artist.

Ja Rule's collaboration with other prominent musicians, notably his frequent partnerships with Ashanti, produced numerous chart-topping singles such as "Always On Time" and "Mesmerize," solidifying his presence in both hip-hop and R&B genres.

Beyond his musical endeavors, Ja Rule has also ventured into acting, appearing in films like "The Fast and the Furious" and "Half Past Dead." His versatility as an artist has contributed to his enduring popularity and influence in popular culture.

Despite facing challenges and controversies throughout his career, Ja Rule remains a respected figure in the rap community, known for his distinctive style, captivating performances, and enduring contributions to the music industry. With a career spanning over two decades, Ja Rule continues to inspire audiences worldwide with his music and artistry.

Fees vary based on the celebrity or speaker, travel needs, performance type, and event location. Most bookings include an appearance fee, travel costs, and production requirements. SME Entertainment Group provides detailed estimates before any commitments.
Availability depends on Ja Rule’s travel schedule, tour dates, and filming or corporate commitments. We confirm availability quickly so you can lock in your event plans.
Ja Rule can deliver keynotes, performances, meet-and-greets, Q&A sessions, or custom programming. We outline all options and help tailor the experience to your audience.
Most of our talent requires specific AV setups, hospitality needs, and travel accommodations. We translate every rider into clear, manageable steps so there are no surprises.
Hosts often look for increased attendance, deeper engagement, or added credibility. We share relevant case studies, past events, and positioning guidance to ensure the talent supports your goals.
The process includes inquiry, availability check, offer submission, contract execution, and event coordination. Timelines vary, but many bookings finalize within one to three weeks.
Yes, many speakers and performers can tailor content to your theme, audience, or organization. We help shape and refine requests to ensure a seamless fit.
We provide background, reviews, and insights from past events. Our recommendations focus on reliability, audience response, and how well the talent collaborates with hosts.
Some talent can record promo videos, join media interviews, or approve social assets. Availability for promotional work is usually negotiated during contracting.
Contracts include clauses for refunds, rescheduling, substitutions, and unexpected circumstances. We guide you through all policies to protect your event.

SME Entertainment Group (a Live Nation Company) is your leading source for booking Ja Rule

SME Entertainment Group ("SME") is an event producer working with corporations and leading associations around the world to provide musical acts, comedians, and all types of keynote speakers for talent booking services for corporate events and private events.