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Santana

Grammy-award winning musician who came to fame with their Latin-rock and Carlos Santana's high pitched guitar work.
TOP HITS: smooth, black magic woman, evil ways

Santana is a legendary rock band that has left an indelible mark on the music industry with their unique fusion of rock, Latin, and jazz influences. The band's roots can be traced back to San Francisco in the late 1960s when a young and talented guitarist named Carlos Santana formed the group. Born on July 20, 1947, in Autlán de Navarro, Jalisco, Mexico, Carlos Santana's musical journey began at an early age, and his passion for the guitar ultimately led to the formation of one of the most iconic bands in rock history.

Santana's self-titled debut album, released in 1969, catapulted them to international fame. The album featured a groundbreaking blend of rock, blues, and Latin rhythms, exemplified by the chart-topping single "Evil Ways." This successful debut set the stage for a series of albums that would solidify Santana's reputation as a trailblazer in the music world.

One of Santana's most defining moments came with their performance at the Woodstock Festival in 1969, where they delivered a mesmerizing set that showcased their improvisational skills and Carlos Santana's virtuoso guitar playing. This performance introduced the world to their distinctive sound and laid the foundation for their future success.

Throughout the 1970s, Santana continued to release critically acclaimed albums, including "Abraxas" (1970), "Santana III" (1971), and "Caravanserai" (1972). These albums featured hits like "Black Magic Woman," "Oye Como Va," and "Samba Pa Ti," which became classics and remain influential to this day.

The band experienced various lineup changes over the years, but Carlos Santana remained a constant force, guiding the group through different musical landscapes. The 1999 album "Supernatural" marked a major milestone in Santana's career, earning them multiple Grammy Awards, including Album of the Year. The album featured collaborations with contemporary artists, introducing Santana's music to a new generation.

Santana's enduring appeal lies in their ability to seamlessly blend genres, incorporating elements of blues, rock, jazz, and Latin music into a distinctive and timeless sound. Carlos Santana's soulful guitar playing, characterized by his signature sustain and melodic phrasing, has become synonymous with the band's identity.

With a career spanning several decades, Santana has left an indelible legacy on the music landscape. Their influence can be heard in the work of countless artists, and their ability to transcend cultural and musical boundaries has solidified their place as one of the greatest and most innovative bands in rock history.

Santana is the primary exponent of Latin-tinged rock, particularly due to their sound which featured melodic, blues-based guitar lines set against Latin and African rhythms featuring percussion instruments such as timbales and congas not generally heard in rock music. 

The group was the last major act to emerge from the psychedelic San Francisco music scene of the 1960s and it enjoyed massive success at the end of the decade and into the early ’70s. 

The band made a surprising and monumental comeback in 1999 with Supernatural, an album featuring many guest stars, and became Santana’s best-selling release and won a raft of Grammy Awards. The band has earned eight Grammy Awards and three Latin Grammy Awards, the latter all in 2000. Carlos also won Grammy Awards as a solo artist in 1989 and 2003. Santana has sold more than 90 million records worldwide.

Fees vary based on the celebrity or speaker, travel needs, performance type, and event location. Most bookings include an appearance fee, travel costs, and production requirements. SME Entertainment Group provides detailed estimates before any commitments.
Availability depends on Santana’s travel schedule, tour dates, and filming or corporate commitments. We confirm availability quickly so you can lock in your event plans.
Santana can deliver keynotes, performances, meet-and-greets, Q&A sessions, or custom programming. We outline all options and help tailor the experience to your audience.
Most of our talent requires specific AV setups, hospitality needs, and travel accommodations. We translate every rider into clear, manageable steps so there are no surprises.
Hosts often look for increased attendance, deeper engagement, or added credibility. We share relevant case studies, past events, and positioning guidance to ensure the talent supports your goals.
The process includes inquiry, availability check, offer submission, contract execution, and event coordination. Timelines vary, but many bookings finalize within one to three weeks.
Yes, many speakers and performers can tailor content to your theme, audience, or organization. We help shape and refine requests to ensure a seamless fit.
We provide background, reviews, and insights from past events. Our recommendations focus on reliability, audience response, and how well the talent collaborates with hosts.
Some talent can record promo videos, join media interviews, or approve social assets. Availability for promotional work is usually negotiated during contracting.
Contracts include clauses for refunds, rescheduling, substitutions, and unexpected circumstances. We guide you through all policies to protect your event.

SME Entertainment Group (a Live Nation Company) is your leading source for booking Santana

SME Entertainment Group ("SME") is an event producer working with corporations and leading associations around the world to provide musical acts, comedians, and all types of keynote speakers for talent booking services for corporate events and private events.