$ FEE RANGE: $100k - 200k

Magic Johnson

NBA legend, philanthropist, leadership and motivational keynote speaker.

Get the one of the most legendary sports speakers today for your event as a sports speaker or for an athletic appearance, with us as the Magic Johnson booking. Earvin “Magic” Johnson, Jr. may best be known for his winning ways during his illustrious 13-year National Basketball Association (NBA) career, but today the basketball legend directs his efforts toward his growing business empire, Magic Johnson Enterprises (MJE).

During his NBA career, Earvin “Magic” Johnson achieved unparalleled success, leading the Lakers to five NBA Championships and nine appearances in the NBA Finals. He won three league MVP Awards, three NBA Finals MVP’s, was named All-NBA first team on nine occasions, appeared in 11 All-Star Games and was a member of the original Dream Team that won a gold medal at the 1992 Olympics in Barcelona.

In business, Johnson is a champion of often neglected minority communities. Johnson Development Corporation has devoted much of its efforts toward building and revitalizing urban shopping centers to feature everyday amenities and services.

These projects are paramount to Johnson as they bring employment, particularly for young people, stimulate economic growth and revitalize the areas for further economic investment. At the lecture podium, he delivers his inspiring story of success both on and off the court.

Fees vary based on the celebrity or speaker, travel needs, performance type, and event location. Most bookings include an appearance fee, travel costs, and production requirements. SME Entertainment Group provides detailed estimates before any commitments.

Availability depends on Magic Johnson’s travel schedule, tour dates, and filming or corporate commitments. We confirm availability quickly so you can lock in your event plans.

Magic Johnson can deliver keynotes, performances, meet-and-greets, Q&A sessions, or custom programming. We outline all options and help tailor the experience to your audience.

Most of our talent requires specific AV setups, hospitality needs, and travel accommodations. We translate every rider into clear, manageable steps so there are no surprises.

Hosts often look for increased attendance, deeper engagement, or added credibility. We share relevant case studies, past events, and positioning guidance to ensure the talent supports your goals.

The process includes inquiry, availability check, offer submission, contract execution, and event coordination. Timelines vary, but many bookings finalize within one to three weeks.

Yes, many speakers and performers can tailor content to your theme, audience, or organization. We help shape and refine requests to ensure a seamless fit.

We provide background, reviews, and insights from past events. Our recommendations focus on reliability, audience response, and how well the talent collaborates with hosts.

Some talent can record promo videos, join media interviews, or approve social assets. Availability for promotional work is usually negotiated during contracting.

Contracts include clauses for refunds, rescheduling, substitutions, and unexpected circumstances. We guide you through all policies to protect your event.

SME Entertainment Group (a Live Nation Company) is your leading source for booking Magic Johnson

SME Entertainment Group ("SME") is an event producer working with corporations and leading associations around the world to provide musical acts, comedians, and all types of keynote speakers for talent booking services for corporate events and private events.