Meet Adam


Adam Baldassarre began his career as a sports marketing agent with PMG Sports, headquartered in Cary, North Carolina. At the time, “PMG” represented primarily Olympic athletes and legends like Bruce Jenner, Dara Torres, and Nastia Liukin. Many of PMG’s clients were active on the speakers’ circuit, giving Adam his first experience booking speakers. Adam’s primary role, however, was securing endorsement deals with various brands leading up to the 2012 London Olympics. Adam would then move to Los Angeles to work for a growing sports agency with more Olympians and NFL athletes. Here, Adam led business development, speaking engagements, and client recruiting. Since joining SME in the fall of 2015, Adam has booked speakers and entertainers such as John Legend, Mumford & Sons, Kobe Bryant, Richard Branson, Jamie Foxx, Tina Fey, Lenny Kravitz, Arnold Schwarzenegger, George W. Bush, Peyton Manning, Cyndi Lauper, Brad Paisley, Magic Johnson, Michael Phelps, Jay Leno, James Corden, Sheryl Crow, and Darius Rucker. During his career, Adam has done business with prestigious brands and companies like BP, HP, Dell, Anheuser-Busch, Walmart, Deloitte, and PwC. Adam graduated from Syracuse University with a degree in Sport Management. Outside of work, Adam enjoys playing basketball, and rooting on his Syracuse Orange, Boston Red Sox, and New England Patriots.

Why I love what I do

I’m able to combine my passion and knowledge of music, sports and keynote speakers to help create memorable events for my clients.

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